You don't need much to get your technical content across effectively: you just need the right people who understand your issues. And an experienced team of specialists to develop the kind of communications for you that will bring you success. For more than 20 years, FALKATUS has been entrusted by SMEs and major companies with their communications for abstract technical products.
Our agency is named after Scenedesmus falcatus, an alga that starts with simple building blocks and develops the basis of life for other organisms in an extremely effective process. We take this model of increasing value as our guide when we market your non self-explanatory products.
Our background in science allows us to speak your language and translate technical features into genuine customer benefits. We excel by applying our specialist knowledge and enthusiasm for your issues and content with our marketing expertise and fresh content creativity.
"The secret of success? Be different to the others."
By focusing on your products and listening to your customers and employees, we can expose hidden potential and show you new ways to develop and expand your own marketing excellence.
Our scientific expertise and methodical approach to marketing help us to create solutions without waste for you – from individual projects right through to cross-media campaigns with full service support. We'll generate sound content for your company and secure a customized marketing package for you.
Many technology companies would be more successful if they showcased the customer benefits of their products and services instead of only highlighting the features. But what exactly are the benefits? To find out, our marketing solutions always start with a solid customer benefits analysis based on the Jochen Schauenburg approach.
By using this scientifically proven process, we'll explain what your customer is really looking for. In the various departments of your company, we'll seek out values that can be translated into tangible sales arguments and position your products and services accordingly. Using advertising media and formats which are better perceived and accepted and propel your sales employees to new sales targets.
"If you can't explain it simply, you don't understand it well enough."
Alan F. Shugart, entrepreneur
"If you don't have fun, you won't have any ideas."